The above image is taken directly from the FBLA competitive events scoring sheet and will be used to assess your work as we create a social media campaign for our WBL class.
This week, we will use two of the FBLA Competitive Event Topics to guide our work as we demonstrate mastery in communication, thinking & problem-solving, and creativity. The topics are vague, so I’ve set a daily task checklist to ensure we do our work effectively. Please see below for our two projects:
Social Media Campaign:
In class, we will create social media accounts for our WBL Class (Northwest High WBL). We will utilize this platform to promote the course. This allows us to teach upcoming students what we do in class AND helps everyone in the class create a positive digital footprint.
Website Design:
We’ll also create a Northwest High WBL Weebly page, on which we will highlight our students (feel free to utilize what we included in our Newsletter) and some of the projects we’ve completed.
This week, we’ll simply focus on getting everything launched, adding effective introductory information, and connecting with people who we believe should learn more about what we do (think teachers, underclassmen, friends, and POTENTIAL EMPLOYERS). Sure, this project is intended to be a learning experience, but if you put together something that will help you stand out among others, why not use it to your advantage?
Our Clear Target for each day this week is as follows:
We can create an effective online presence through effective use of online resources
Monday:
Objective: Create Google, Google+, Twitter, YouTube, and Weebly profiles
I’ll begin class by explaining the goal of this project. Essentially, we want to raise awareness about our WBL class, so the best way to connect to those who will be interested is through their favorite channel – social media.
As a group, you will determine who will manage each account and begin working on the profiles for each. For the Weebly page, one or two students can come up with a design and skeleton for the site, including what tabs the site will have, what links to include, and what kind of content (images, videos, writing) to present. Social media pages will require images, a profile, and a number of groups to connect with. This allows you to get noticed by the right people. If/when you finish, use any spare time to take notes on what other quality accounts have on their profiles so that we are on par with the best.
By the end of class, each student will report out about how much has been finished.
Tuesday:
Objectives: Make first posts online, Establish presence by tagging the right people, Connect all channels
Do you ever notice that most businesses have uniformity within their website, FaceBook, Twitter, Google+, and email? This is obviously by design. On Tuesday, you’ll make sure there is uniformity within our channels so that we have a truly connected identity.
Once this is accomplished, we will actually publish our first posts for our accounts. Coming up with unique content that will attract followers isn’t easy, so this will take some time to think about.
Once we’ve sent out a few posts/tweets, we can start reaching out to people who might want to follow us or people who we feel would benefit from our message. This also requires some thinking and research, but thankfully, the websites (and Google) will provide us with some assistance.
By the end of class, we will again report out on our progress. Once we have uniformity across all channels, we can begin to work on our first big step with this project.
Wednesday:
Objectives: Prepare to give WBL Presentation, Practice run for WBL Presentation
Remember that Google Presentation we made about WBL? Remember how we were supposed to film ourselves giving that presentation but our camera equipment wouldn’t be in for a few weeks? Well, our equipment still hasn’t arrived, but we can definitely prepare to give our presentation and thanks to our smartphones, we can still film and load the videos!
On Wednesday, you will be given approximately 10 minutes to review your talking points for the presentation and practice them. After that 10 minutes, you will have another 5 minutes to work together to establish who will be speaking and when (basically you’ll set the order for giving the presentation). With the remaining 30 minutes, I expect you to practice giving the presentations at least three times. After each practice presentation, we will discuss things that went well, things that could have been done differently, and how to make the presentation look and sound worthy of loading to our accounts.
This is not going to be easy, so don’t be upset or disappointed if you’re not perfect by the end of class. Just be ready to film the presentation when you return to class on Thursday.
Thursday:
Objective: Film at least three takes of WBL Presentation, load presentation to YouTube (on your own time)
All the work you put in on Wednesday, both during and after class, will be put on display on Thursday. During class, we will record at least three takes of our presentation, allowing us to select the best take to load to our YouTube Channel. Feedback will be provided after each take, and we will have time to view each take to determine which one is best.
Friday:
Objective: Publish video across all platforms, reflect upon work completed this week.
Once the video is loaded to our YouTube, we can share the video via Twitter and Google+, as well as embedding it to our Weebly. This will put a nice bow on the work we’ve done all week.
When finished with these tasks, you will compose a Blogger post of at least 250 words (try to stay below 400 words, though), with images and the YouTube video embedded to the post. Use the following questions to guide your writing:
- Which social media platform did you work on?
- What did you notice about other effective accounts and how did you incorporate them into our WBL account?
- How well do you think you performed in the presentation?
- How will our social media platforms help others understand what we do in class?
- Do you think students will be interested in enrolling in WBL as a result of what we’ve posted? Why or why not?
That’s it for this week. I’ll see you all tomorrow!